4x eComm conversion rates
and 3x ROAS from
$100k ad spend
2021
Client
Ugg Australia Classic
The Results
“…in Scott we trust.”
What do you do if your eComm website is underperforming?
The client came to Seven Seas Digital with a few challenges in an extremely competitive marketplace. Ugg Originals Australia had numerous physical store locations and needed to adapt to digital offering for customers across Australia.
We worked closely with the wonderful business owners and their web development team to audit the entire digital marketing and sales funnel providing a conclusive solution.
We conducted a full site audit, email marketing funnels, social retargeting ads and set up a highly optimised $100k/month Google Search ad campaign.
Fun Fact: Contrary to popular belief, Ugg Boots originally came from Australia (manufactured as early as the 1920’s) and used as a utilitarian footwear worn for warmth. As stated by Australian trademark regulators, “Ugg” is a generic term used to describe a specific style of sheepskin boot.
316
Percent increase in site conversion rate
5.47
Av. Conversion Rate
1.5
Million in Additional Revenue Generated
A deep audit into site visitor tendancies...
unearthed critical hygeine factors missing from the client’s website.
After analysing the site’s performance and benchmarking against competitors’ online experiences, we identified key areas of optimisation. Remedying areas like site speed, general user experience, social proof, guarantees and expediency of deliveries provided quick wins which implemented an instant increase in the website’s conversion rates and revenues.
We also helped achieve an additional 20% revenue from email recapture funnels.
The Results?
- 3.5x min. & 18x max. ROAS across ad campaigns
- An increase in purchase conversion rates from 1.2% to 5.82%
- Improved on-site engagement rates
- Increase in recapture sales